Maison Côte — Luxury fashion, rebuilt to convert

1. The real problem wasn't the design — it was the decision path

The old storefront looked premium but forced shoppers to think too hard. Product pages buried sizing, materials and shipping under three tabs, and the mobile add-to-cart button sat below the fold on every phone we tested.

Before touching a single pixel, I mapped the actual buying decision: what a first-time visitor needs to see, in what order, to feel confident clicking buy. That decision map became the brief for the redesign.

2. A product page built for one job

We rebuilt the PDP around a single question: is this the right piece for me? Hero imagery got bigger, sizing and fit moved above the fold, and social proof (reviews + press logos) sat directly beside the price.

• Sticky add-to-cart on mobile — always one thumb away.
• Inline size guide instead of a modal that killed momentum.
• Trust strip (returns, shipping, secure checkout) under the CTA.
• Real customer photos in the gallery, not just studio shots.

3. A checkout that respected the customer

We stripped the checkout to three visible steps, defaulted express payment options at the top, and added a clean order summary that stayed pinned on desktop. Cart abandonment on mobile dropped by nearly a third within the first month.

4. Compounding, not a spike

Ninety days in, revenue was up 212% versus the previous quarter — with the same ad spend and roughly the same sessions. The lift wasn't a launch bump. It was a store that finally converted the traffic it already had.